TOVA, which means ‘good’ in the Old Norse language is a beverage that captures the
goodness of traditional Ayurveda, bottled in a modern avatar.
TOVA is built on the vision of making the simple act of drinking water an occasion for joy
and delight, rather than a habitual necessity.
These herb infused waters, in an assortment of soothing flavour profiles,
boost immunity and wellbeing.
“TOVA’s vision is to enhance wellness in society by growing into the most trusted beverage company in India, and building products that are safe, natural, and inspired by tradition.”
Mrs Lakshmi Srinivasan, Founder.
A SIP OF
A passion for wellness as a holistic way of life has been at the core of Lakshmi’s philosophy. She is the architect behind Tova's Vision and Mission.
Srinivasan has decades of global leadership experience
within organisations like IBM,
Whirlpool, TVS and ITC. He brings this
expertise in building TOVA from the
ground up, into a brand that leads
the practice of wellness in the country.
Ponnu is a retail industry veteran. Currently, he is associated with an international retail group spanning more than 45 countries. Ponnu is a strategic advisor to Ayushkalki Wellness.
Meher's experience spans over 3 decades having worked in e-Commerce, Sales & Distribution and Retail with competence in conceptualizing and executing Zero to One initiatives. Meher is helping set up the Sales & Marketing function at Ayushkalki Wellness.
TOVA is available in 6 soothing flavours, each with distinct health benefits
tailored to modern living.
An ideal supplement to water, drinking TOVA everyday boosts hydration
while fortifying the body’s immunity and wellbeing.